World Breastfeeding Week 2017 Has a Theme We Can All Get Behind

While the physical act of breastfeeding typically involves just two people – mom and baby – (or more if you are tandem feeding, go mama!), many who have successfully been through this journey will tell you about the importance of others.

Even when breastfeeding comes easy, it’s hard. Understatement of the year!! It’s exhausting. And when it doesn’t come easy, it’s stressful AND exhausting. You can feel robbed of all those perfect breastfeeding images that you nursed in your head while pregnant. Cue the Friend’s intro music….’So no one told you life was gonna be this way’ (clap, clap, clap, clap, clap).

But true to the Friend’s tune, there are people that can be THERE FOR YOU! Your partner, your midwife, your peers, your local community – and even your boss – can all have a supporting role to play in helping you give your baby the best start in life.  For many moms, this idea of teamwork and the realization that it’s not just ‘all on them’ is a welcome relief.

Shouting about available breastfeeding support is one of our favorite past times, so we’re thrilled to see that this year’s theme of World Breastfeeding Week (1-7 August 2017) is all about ‘working together.’ It will focus on partnerships that help protect, promote and support breastfeeding, those who help moms find their true allies- and find their feet.

We recognize the role that we can play and the responsibility we have here in North County to make a difference – our doors, our arms, our ears and our hearts are always open to those who need it! You can find support (and new friends) at our Breastfeeding 101 classes, where we talk about common, problems, techniques and positioning, as well as our Lactation Lounge every Tuesday and Friday. The Lactation Lounge is a free support group with an International Board Certified Lactation Consultant who answers your questions (no question is a stupid question btw!), provides encouragement and promotes confidence. We’re here to remind you not just how amazing your body is, but how amazing a job you are already doing with your little one.

We also offer one-on-one customizable sessions with a certified lactation consultant, as well as a Breastfeeding for Working Mothers class which will help you plan and prepare for your return to work. For all of our classes, feel free to bring your partners – it’s important for them to educate themselves about how they can best support you through this experience.

You can also find support via our online community – the Babies in Bloom Lactation Lounge on Facebook – a judgement free zone and closed group where you can ask for advice on things that are troubling you.

Please share this post during World Breastfeeding Week and beyond – let’s make it our mission to let our friends and family in North County know where we are and that we are always there for them, through the good, the bad and the leakiest of times. Let’s make some noise, gain some attention and widen our pool of supporters. Because together, we will make that difference.

 

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Love a Lactation Consultant!

Our two lactation consultants at Babies in Bloom were feeling the love on yesterday when we celebrated International Board Certified Lactation Consultant Day – a special day to let them know just how treasured they are in the lives of so many local families.

We all hear a lot about how wonderful breastfeeding is. While it’s easy to talk about the pros, from unbeatable health benefits to bonding, the truth is, breastfeeding can be anything but easy. Even if it all goes to plan, it’s still intense, time consuming and plain old exhausting.

When it doesn’t go to plan, it can be complex, daunting, frustrating, stressful, even heart breaking. To many new moms it can be the defining marker of their success (or perceived failure) as a parent.

When breastfeeding issues arise, the right support, encouragement and guidance is EVERYTHING.

It takes a very special person to be a lactation consultant. They often walk in to a new mom’s life when mom is at their most vulnerable. They have to quickly earn that person’s trust in order to enter the most intimate of special relationships. They have to make mom believe in themselves – make them believe that they CAN do this. That it is still possible to try and meet their breastfeeding goals.  They also importantly have to ensure the partner is fully entwined, and not isolated, in this challenging experience by showing them the valuable and supportive role they can play.

Juggling that many emotions takes a big heart, steady hands and a calm mind. We are so grateful to our consultants for doing it with such grace, compassion and sensitivity. We are grateful for their expert knowledge, their perseverance and their strength at a time when it is most needed. They work tirelessly to transform families’ lives and set them on the path they so desire in this crazy ride called parenthood.

We know how much our consultants love their job, but do they know how much we love them? How big an impact they truly have on a family home?

IBCLC Day might be over, but it’s never too late to spread the word. If you have ever worked with a consultant, let everyone know what their support meant to you and your family. Because somewhere, out there, another new mom might be sitting there struggling, doubting herself and in need of some reassurance. She needs to know that while breastfeeding is natural, it doesn’t always come naturally without some loving guidance. She needs to know that even though she is struggling, she is still a great mum, and that help is always at hand.

For information on Babies in Bloom’s Lactation Consultation visit here.

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You Guys Rock!

winner-badgeWe won a ‘Red Tricycle Totally Awesome Award 2016’. Hooray!

We are absolutely thrilled to be named ‘Hippest Baby and Maternity Shop’ in SoCal. Thank you so so much to everyone who voted for us – you guys are the best. And you ALL need to share this wonderful moment with us, because we are much more than just a business, Babies in Bloom is a community. A place to not only shop, but learn and share family experiences, whatever your parenting style (no judgement here!). You make us who we are and that’s a big part of what makes us winners.

Some wise old soul once said: ‘Customers may forget what you said, but they’ll never forget how you made them feel.’ And we truly believe that. We aim to make all our customers feel heard. Feel supported. Feel excited. Feel inspired. Feel confident, and just feel special – like every mama and mama-to-be should. Daddies, grandparents, siblings, aunts and uncles too. The whole family.

And thanks to you, we feel pretty special right now too. So from the bottom of our hearts, thank you once again for taking the time to vote for us. And thank you for shopping small. We hope to see you really soon!

 

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Happy World Breastfeeding Week!

wbw2016-logoIt’s that time of year again where moms across the globe unite to celebrate the importance, beauty and benefits of breastfeeding.

A time where we realize how far society’s come in supporting mothers who choose to nurse….but yet sadly also a time to consider how far we still have left to go.

Yes we’ve seen an increase in educational literature and campaigns. We’ve seen improved public facilities and more accommodating employees. We’ve even got celebs like Liv Tyler, Chrissy Teigan and Mila Kunis now openly talking about breastfeeding, even sharing ‘brelfies’ on social media.

But progress is slow. Breastfeeding is far from being normalized in the mainstream.  There is still that ongoing fear of being judged in public. Still a need to be seen as ‘covering it up’ / hiding away. I mean even Mila Kunis has been publicly shamed for nursing in public without a cover. (We loved her response by the way: ‘If it’s not for you, don’t look!’).

While evidence that breastfeeding benefits women, children, as well as communities and societies, has never been stronger, breastfeeding rates have remained stagnant for the last 20 years says the World Health Organization.

So, this year’s theme for World Breastfeeding Week is all about the bigger picture – breastfeeding’s role in sustainable development. Because as the WHO says: “breastfeeding is not only the cornerstone of a child’s healthy development; it is also the foundation of a country’s development. In fact, supporting breastfeeding is one of the smartest investments countries can make in the wellbeing of their citizens — and thus, in their own long-term strength.”

The aim is to therefore stop people seeing breastfeeding as isolated acts in society, but rather, acts FOR society. It’s something that benefits everyone, so should be championed by everyone.

The WHO is encouraging people to “support mums to breastfeed anytime, anywhere,” highlighting that ALL of society has a role to play in making our communities more breastfeeding-friendly. We all need to do and ask for much more to normalize breastfeeding. More brelfies. More conversations about it (the good and the hard!). More funding. More education. More shared experiences. More public kindness and understanding. More welcoming locations/facilities for moms to use. More employee support – and rights.

As always, we are 100% behind this year’s World Breastfeeding Week. But more than that, we understand our ongoing role and responsibility in this powerful movement. We feel so lucky to have our village of parents and professionals, both on and off line, to provide such a strong and accessible year round support network for new moms and moms-to-be. From social media community chats to Breastfeeding 101 classes, Lactation Lounges, and workshops on returning back to the workplace post baby, we are arming parents with confidence and knowledge on how to make breastfeeding really work for them – for as long as they wish. We work hard to prepare moms ahead of baby’s arrival, so they know what to expect, as well as help them to finish nursing on their terms –not because of social pressures, glares and nerves.

Keeping doors permanently open on this subject matter and empowering our local mamas with kindness and encouragement is how we can ALL best support this cause – both for Breastfeeding Week, and beyond. Onwards we march!

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