The Babies in Bloom headquarters in Vista, CA
Babies in Bloom simply loves families.

It is a family-owned business dedicated to the education and support of growing families. Owner, Rochelle McLean, simply loves babies, and all things birth-related. She began working with families and babies more than 20 years ago, and has made her passion a career since 1999. She strives to help each family meet their goals during pregnancy, birth and beyond, lending support and encouragement every step of the way.

A photo of Rochelle, the founder of Babies in Bloom

Meet Rochelle

When I was a child, I was always fascinated by birth.

At the age of 10, while my friends dreamed of becoming princesses and ballet dancers, I announced that I wanted to be an obstetrician when I grew up. I attended my first birth when I was 17, supporting my cousin and her husband while she gave birth to their daughter. That wondrous moment galvanized my decision to pursue a career in medicine and birth. The license plate on my car even read OBGYN2B and that is the path I focused on in high school and college … until I decided to marry my best friend who happened to be entering a career of military service.

I spent the next several years moving around the country with him, working in early childhood education, but always felt that something was missing. The birth of my own two children reawakened my desire to work in the birth field. It allowed me to realize that pregnancy and childbirth was where I was meant to be. I treasured every moment of my pregnancies and read voraciously. When my friends’ husbands were deployed, they asked me to be there when their babies were born. When my children were old enough, I returned to school.

While in nursing school, I took a doula training course thinking it would help me be a better labor and delivery nurse. Instead I found a name for the role I had assumed with so many friends and family members. Becoming a certified childbirth educator and lactation consultant allowed me to expand my knowledge and ability to support pregnant women and families. I knew that this is what I was supposed to do and finally felt complete.

The best part of my chosen career is that it allows me to do something I enjoy without compromising the most important job I have – that of wife, mother, daughter, sister and friend. Working with pregnant and new families isn’t my career, it is my passion. I enjoy being able to meet people and help them navigate the transition to parenthood. I feel so blessed to be able to do what I like and love what I do!

The Boutique

Why did we open a store?

Through the years, clients and students frequently asked me, “Where can you buy a …?” or, “How do you use a …?” I envisioned a place where people could come in and take a class or, find the perfect product to meet their needs during pregnancy and the first year of their baby’s life. Not an overwhelmingly huge store with aisles and aisles of stuff, but a place where you could pull up a chair and ask someone questions. A place where someone would help you choose the right items for you and then show you how to use them. My intention is that Babies in Bloom embodies that dream.

A birth center is born

I have been teaching childbirth preparation classes in North San Diego County for more than 10 years.

When educating students about their options for birth, we would talk about hospital and home, doctors and midwives. Many parents were interested in birth centers, but did not want to travel to downtown San Diego or Orange County to give birth.

At a community event, I was speaking with a midwife friend, telling her my frustration about the lack of birth centers in North County. “Why don’t you open one?” I giggled at her suggestion. When I went home and shared the conversation with my husband, he said, “You should.” Thus the seed was planted and one year later, we are thrilled to have opened the first Birth Center in North San Diego County. Our hope is that one day there will be as many birth centers as needed for all of the women to have the choice to deliver where, how and with whom they desire.

Our Birth Assistants

In addition to your midwife, you will be attended by a birth assistant while at the birth center. Our birth assistants are registered nurses with labor and delivery, postpartum and neonatal intensive care unit experience. They enjoy their out-of-hospital work and look forward to supporting you as you welcome your baby.


Meet the Bloom Girls

Affectionately known as the ‘Bloom Girls’, our retail team is here to provide you with the education and assistance you need to select the products and classes that are best for you. With a wide range of knowledge and experience, the Bloom Girls are happy to answer your questions and provide you with exemplary customer service.

Jessica, CBWE
Julia, CBWE
Olive, Doula